Only 30 days left to migrate to Google Analytics 4 !
Google Universal Analytics standard (UA) will stop working permanently on July 1, 2023. After this date, you will still be able to consult your Universal Analytics reports for a certain period of time, but the new data will only be transmitted to users of Google Analytics 4 ( GA4).
Why is it important to migrate to GA4?
GA4 allows you to better know your customers thanks to predictive functionalities and includes new parameters to correspond to new privacy standards such as measurement without Google cookies and plans to eliminate third-party cookies by mid-2024.
If you are not migrating from Universal Analytics to Google Analytics 4 soon:
You will no longer be able to monitor the activity of your site or analyze the behavior of your visitors
You will lose your ability to measure the performance of your media and connections between UA and Google Ads
Your dashboards based on Google Analytics data will no longer work
How to migrate to GA4 ?
If you haven't already done so, we strongly recommend that you make the transition to GA4 now with TOWeb 11, which will allow you to have elements of comparison when the old version is gone and will also allow you to familiarize yourself with the new GA4 tool.
If this is your first time using Google Analytics, GA4 will be applied by default when creating a new property.
On the contrary, if you are still using Universal Analytics, a new GA4 property will be added to your UA account and it is this one that you must use TOWeb 11 for your site but without deleting your existing Universal Analytics property in order to continue collecting data for UA for as long as possible.
The deadline is coming, so consider performing the migration now by consulting all our advice.
As a reminder, Google Analytics is a free website analysis service provided by Google that allows you to track and report traffic data on your websites. The information you may collect with Google Analytics may include the number of visitors to your site, the duration of their visits, the pages they visited, their geographical location, the device they use (computer, mobile, tablet) and much more. These data can help you understand how visitors interact with your site to optimize it, improve the user experience as well as your SEO.